PCMA’s Catalyst community offers members a platform to ask each other questions, share ideas, or, as the website says, “communicate and collaborate.” Here’s a sampling from a recent Catalyst discussion. You may find some surprising insights for the next time you plan an event. For your post-event evaluations, we recommend including the following questions: That said, just be mindful of how many questions you ask. If attendees weren’t satisfied, do an AV audit and identify areas of improvement, then relay that information to speakers and presenters the following event. Get inside the minds of your attendees and other stakeholders with these 37 must-ask event survey questions. These questions generally boil down to three types — yes/no, open-ended, and multiple choice/ratings. This open-ended question shows sponsors and partners that you value their opinion as collaborators. Yes/no questions. Question … Post-event surveys can tell you exactly what attendees, sponsors, and stakeholders loved about your event and what you can do to make it even better next time. If the responses are good and event ROI was high, you could also use these answers as proof demonstrating to future sponsors your sponsorship opportunities are a great investment. We realize putting together a post-event survey takes time (which you likely don’t have a lot of), so to help you out, we’ve put together nine questions you NEED to ask your attendees (plus, how to structure those individual questions). Whether you’re planning an event, responding to feedback in real time, or hoping to improve based on post-event feedback, follow these guidelines for an easy way to make surveying an integral part of your success. Gauging Interest in Live Events “Has anyone sent a pre-event survey to attendees to see what the interest level is for live events versus hybrid and/or virtual events?” If you realize there is a pattern in the responses, talk to your event platform provider or user-experience team to improve on the experience. And all feedback is good feedback; negative feedback stings, but it’s essential for optimizing your event strategy. While plans do change, you should ideally see the majority of them return. Give the people what they want and show them that your focus is truly on their experience. Instead, show them how much you value their opinion and display those changes at your next event. 2. When an attendee runs into an issue attending your virtual event, they contact your support team. Whether your goal is to build a case for pitching event sponsors, to create a great virtual event experience, or to improve attendee experience on the fly, event surveys lift the curtain and give organizers insight into how attendees really feel. Questions like this help you get an idea of what is worth repeating for future iterations of the event. Be sure to have a text box along with the NPS rating so participants can elaborate on their experiences. This question will give you a good idea of if your sponsorship packages were valuable or not. Use the information you gather from this event survey question to see what marketing channels are working the best for your event, and where you need to improve. Did the event meet your expectations? You can send surveys to participants before, during, or after the event, and they are often shared digitally. These Question Type suggestions are just that – suggestions, it’s up to you to determine the best use for your event survey. 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